NTI Parcel Protect
Design leadership | Product Design | UX
2021-2022
MindArc Digital | Design Team Lead
The challenge
A seamless Shopify app design for a game-changing insurance product
When NTI Insurance, a leading Australian insurer, approached MindArc Digital, they had a visionary idea: to be one of the first to offer a comprehensive parcel protection solution specifically for Shopify merchants.
They needed expertise in Shopify and design to partner with and transform this innovative concept into a user-friendly, highly functional Shopify app design that would not only reflect their brand’s reputation for quality and trust, but also solve a huge problem for e-commerce businesses.
Goal 1
Design a seamless web app experience that would allow merchants, from sole traders to enterprises, easily add parcel protection as an option for their Shopify customers.
Goal 2
We also had to consider NTI’s internal teams, designing a system that would streamline their workflows, minimise manual handling, and automate key processes.
My approach
A user-centric method
As the Design Team Lead for UX, UI, and Creative Strategy at MindArc Digital at the time, my role was to work closely with the Parcel Protect team at NTI and lead the team at MindArc to move this project from a powerful business case to a polished, development-ready design. My process began with a deep dive into the needs of every user. I facilitated structured Discovery sessions with the NTI team, meticulously gathering and visualising information within Figma. This collaborative approach was crucial to ensure we were designing a product that truly solved problems—not only for the merchants and their customers, but for the NTI staff who would be regularly using the administrative side of the interface, managing the app and continuously improving and monitoring the product after the launch as well.
Collaborative foundational work enabled clear project definition, informed design strategy, identifying key user personas and outlining all necessary deliverables.
Wireframing & user flow
With a clear strategy in hand, we moved into the core architecture of the app. I led the creation of detailed high-fidelity wireframes, focusing on function, hierarchy, and flow.
This step was about mapping every single user interaction to ensure the app was logical, easy to navigate, and compliant with the complex regulatory and business requirements of the insurance industry.
Stakeholder alignment
Every user interaction and screen flow was reviewed by the wider NTI business in planned stages. This ensured every stakeholder felt confident and excited about the next phase of the product design, a critical step for a project with so many moving parts.
I thoroughly enjoyed working with the NTI team.
The team is cooperative, innovative, professional, and hold themselves to incredibly high standards. I’m proud to have been part of the journey and feel a great sense of pride for the work I did on this project alongside their team.
The solution
An adaptable & scalable design
The foundational work paid off when it was time to move into visual design. Because the vision for the final product was clear, the wireframes were thorough and the user flows clearly refined, the process of creating the UI was straightforward and efficient. A key challenge for this brand-new product was that the final branding, logo and colour scheme had not yet been fully finalised.Our team designed a flexible, robust style guide that was designed to be easily updated by NTI’s internal development team when they were ready.This included a design style guide for all repeating elements, from buttons and fonts to notifications, tables, and menus that could accept different styling.
The outcome
5-star success
Launched in August 2023, the Parcel Protect app has achieved excellent feedback.
It has so far (as of September 10 2025) received all positive 5/5 star reviews on the Shopify App Store; A testament to the quality leadership, development, innovation and well-timed launch by the NTI team as well as the app's intuitive design and the real value it provides to merchants and customers.
Parcel Protect is a game-changer for businesses struggling with parcel claims, and it sets a new standard for innovative digital products in the insurance space.
Client feedback
"Valeria and the MindArc team worked closely with NTI to develop the initial design work for what has now become the Parcel Protect product. Valeria brought a high-quality customer focus to her work and together with NTI, the MindArc partnership helped lay the foundation of a world class product for NTI.”
— Bert Webster – National Development Manager – Distribution (NTI)
Disclaimer
I contributed to this project during its design phase while serving as Design Team Lead at MindArc Digital, in collaboration with the team at NTI. I acknowledge the immense contributions of all involved in the project and those currently maintaining the work.
This webpage displays project work and associated content, including imagery and written material, which is used with permission from both NTI and MindArc Digital.
The images used here show mock-ups using Figma screens from the time I was involved in the design phase of the project in 2021-2022; like any well-maintained digital product, the live product has changed over time, managed by the team at NTI. The NTI Parcel Protect product and project deliverables remain the intellectual property of the respective organisations. This content is shared solely to report on and illustrate my professional experience and capabilities, and is not intended to represent or imply any ongoing affiliation, endorsement, or ownership. All logos, trade marks, and proprietary materials remain the property of their respective owners and are used here with written approval. This portfolio does not suggest endorsement of me, nor does it disclose any confidential or, sensitive information.
The designer
Valeria Domanski
A multi-disciplined principal designer with over 12 years of professional experience.
Her work spans award-winning agencies and brands, as well as her own freelance practice.
With a focus on design leadership, art direction, creative direction, visual identity, business discovery, UX/UI for websites, eCommerce, and apps, Valeria specialises in a holistic approach to brand presence and designed solutions, from strategy to implementation.
